Nokia has finally cast aside their bitter experience, began to help themselves.Took office in September last year, Nokia CEO Elop on February 9 internal memo shouted, "Our platform is burning," and announced a major strategic adjustments.Clearly, in recognition of "Symbian is no longer competitive", the Nokia U-turn in the direction of only two: Microsoft? Or Google? Nokia's answer beyond some people's expectations: Select windows phone platform, Microsoft has given up Google's Android platform.
Capital markets did not choose the first Android for Nokia responded: the news came out, Nokia shares tumbled, as local time at 13:16 on February 11, its shares fell 9.93%. Victor Temple, vice president of Google in Twitter Dora has quite sarcastic, said: "Two turkeys become not a hawk."
Chiang Kai-shek in the field of smart phones Android heyday, a survey research firm Canalys report: fourth quarter of last year, Android mobile phone sales to 32.9 million, while the Symbian mobile phone sales for the 31 million. Beyond the first Android system Symbian, the world's largest smart phone platform, Symbian maintained in one fell swoop over a decade dominance. Just launched last October, Microsoft windows phone 7 system currently in visibility, market share and improve the degree of chain can not compare with the Android.
Elop also admitted: "For Nokia, this collaboration with Microsoft will be a gamble." In fact, most people in the industry before that Nokia will choose short-term insurance and more effective Android, Android and the choice of moderate or windows phone 7 also developed. Eventually gave up Android, do not know it was a home for the Nokia resurrection choice or the beginning of a disaster.
In fact, as a rule, more than a decade's dominant mobile phone industry, Nokia make such a decision is not difficult to understand.
Elop from Microsoft's first since he took office, after Nokia, Microsoft and Nokia to cooperate on all the speculation began to spread in the printing of. Select old club, in addition to emotion, the Elop windows phone platform for the understanding of fear and mobile circles, no one can. Thus, although the industry a lot of criticism for windows phone, but Elop is very confident: "The cooperation with Microsoft is to rebuild our leadership in the smart phone market."
In addition to Elop himself in the delicate relationship, Microsoft is giving up a more important reason is that Android, Nokia has once again become the industry for those who formulated the rules of the game one last try. Elop said: "Nokia had previously Shengchan with Google Android smart phone to a number of matters to discuss. But given the choice once the Android operating system, will enable the system's market share is too large, which will further reduce the smart phone price and profit gains. "If Apple has redefined the smartphone, when a vigorous counter-attack did not choose Android Nokia made a big mistake, then choose now may not be wise to Android. In the Android systems have been HTC, Motorola, LG and many other manufacturers to enter, competition is very full, Nokia difficult to differentiate their formation.
In addition, in an increasingly competitive global smart phone market, Nokia's goal is to seek to build following the Apple and Google Android system iOS the third largest after the smart phone operating platform. Nokia executives have said: "If Android is a large degree by the Nokia's 'destiny' to others to grasp." Nokia does not intend to, like Motorola, as its business software in the hands to Google, but only concentrate on the development hardware. Nokia continues to seek dominance of the industry chain. Yi Luopu stressed: "Nokia will not be a windows phone for OEM equipment manufacturers. Nokia plans to promote and create the future of the platform, including the contribution of hardware optimization, language support, software customization and other expertise, and help windows phone access a wider price range, market segments and regions. "
Short term, Nokia will make it give up the Android regain lost one council in the short term opportunities, and windows phone 7 can bring greater opportunities to Nokia, is still difficult to judge.
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