Market research firm Canalys, today announced first quarter 2011, driven by Apple iPad, pad market continues to grow, and the entire PC market grew 7%. Apple has once again become the benchmark pad market, it affects its laptops and netbooks, shipments, it is because to win a large pad that share of consumer IT.
Pad the first quarter of this year amounted to 6.4 million units shipped worldwide, including Apple's share of up to 74%, while other manufacturers were fighting the competitive products to market. Canalys expects second-quarter market will change significantly, such as Acer, Asus, LG and RIM and other companies products will be published.
Pad to dominate the market, Apple will continue its current strategy - the first quarter, iPad, and iPad2 introduced in the 59 markets. The strong fourth quarter sales and iPad2 at the end of March in major markets led to the introduction of Apple's iPad shipments fell 31%. iPad2 listed the full impact will become more obvious in the subsequent quarter, when Apple will come to a new product to consumers. Although the pad will continue to raise the apple sales performance, but focus on the consumer Internet market, the PC and notebook computer manufacturers (such as Acer and Asustek, etc.) progress is not satisfactory.
Major European countries and the United States Japan
Canalys analyst Dimukulin (Tim Coulling) said: "Taking into account the company's other products iPad the 'halo effect', the vast majority of Apple in global markets have seen substantial growth. With its competitive iPad2 products continue to emerge, we expect sales to pad the next time this year to promote the PC market growth. "
Canalys Corporation, a consumer survey recently showed that the operation of the current pad and PC similar to, rather than the media player or as e-book reader. After browsing the web, Western Europe pad users and non users can send and receive email using the pad / information or access to social networks. Users in the pad, all three types of scores are much higher than the e-book reader, and watch videos. It is expected that users of non-pad, send and receive email / messages, e-book reader and watch the video came in before using the pad.
In an interview survey of all Western European Canalys pad users, at least 10% of the claims to use more than 24 different types of applications, including communications, entertainment, leisure / lifestyle and financial / business. Education is the only exception to the application, only about 8% pad users used this procedure.
iPad application used by the users than any other type of pad users significantly more extensive. The most popular non-user applications iPad is often functional, such as email, social networking, news, and banks. Although iPad users use these applications, but their general Web browsing and video consumption, higher frequency of use.
Feedback from potential users of that pad, pad the way of marketing activities (some of which are 'media flat products') has affected their views of the product. In real life, pad use is very extensive. For example, browsing the web, including search and consume content, but also includes many other activities.
Library Lam said: "This widely used model to enhance the pad as the role of a universal computing device, it is much more than a consumer device. Pad on the PC and consumer electronics manufacturers, is a real threat, because It can be replaced in many other aspects of their products. "
Canalys and non-human iPad iPad users reflect the difference between the size of the screen in the product, user experience and application list. For example, iPad screen is 10 "and its only 7 similar products." From video service providers (such as MobiTV) evidence that the number of consumers between watching a video is proportional to the size of the screen. Select e-book reader application as the most valuable non-iPad users choose to watch the video four times the number of people, indicating that the ratio of support this conclusion.
Canalys, a principal analyst Adam Daum said: "Manufacturers should continue to promote the content consumption, this is the most important benefits of such products which, in particular, many elderly people have started to enter the ranks of the consumer, should also stressed that such equipment for other purposes, pre-loaded browser and localization of advanced messaging and social networking applications. Pad application stores also need to provide more applications and content to be able to take full advantage of pad size and function. "
Dom said: "In addition to a one-stop sales opportunities, content and application providers can add new sources of revenue opportunities. Apple's eco-system description, pad the user in the application and content sales, the average income created by Smart phone users is much higher than. through appropriate equipment and applications that store marketing strategies, equipment manufacturers can develop applications and content of customer loyalty. "
